Free on-demand tutorialThe Agentic Loop · Free on-demand tutorial
Build a GTM Engineer function in your business.
The fastest-growing role in GTM isn't Sales or Marketing—it's the GTM Engineer. Most companies are hiring before they've even defined it. In 10 minutes you will learn the complete 8-layer Agentic Loop: build with AI, dominate answer engines, scale content, automate research and outbound, and run it all from one AI-powered operating system. In 10 minutes, learn the complete 8-layer Agentic Loop.
10 minutes, five chapters · Free · Watch instantly, pause and come back any time
The eight-layer Agentic Loop
The Agentic Loop
Eight layers, one system
Vibe Coding
Build every asset
AEO
Inbound
AIGC
Your voice, scaled
AI Research
Live signals
Agentic Outbound
Agentic reach
CRM Integration
System of record
Claude Co-Work
The brain
Relationships
Human close
GTM programmes delivered for teams at
Watch the tutorial
Ten minutes, on demand. Press play — the first three minutes are open, no form. Add your name and email when you want the rest.
Download the pricing guide & ROI model
What each of the eight layers costs to run, and the return against hiring or an agency. Free.
- Length10 minutes, five chapters
- CostFree — name and email only
- FormatOn demand — watch it whenever you like
Presented by Maxwell Hannah and James Saward-Anderson
Where most firms are right now
Three different people own three different tools and nobody owns the seams. Someone had a look at Clay and gave up. A landing page got vibe-coded halfway and abandoned. AEO you've read about but never measured.
Nothing is connected. Nothing is measured. And you've spent money on tools that haven't moved a single number in your pipeline.
That isn't a failure of the people. The leading companies have solved it by hiring a new role — the GTM Engineer — but most haven't defined the role, the stack, or what the job actually is.
The role, defined
One role. Eight layers. Each feeding the next, each with an owner and a number attached.
A GTM Engineer who can vibe-code a site your team edits in minutes instead of weeks, get you cited by the answer engines your buyers now ask, run a research layer that tells you who is in market this week, and outreach that lands because it is informed, not because it has a merge field.
That is an eight to twelve week build. Not a two year transformation.
We've built GTM for some of the world's leading brands
The stack we'll walk through isn't theory. It's the same one we run for enterprise sales and marketing teams in financial services, technology and media.
Trusted by teams at
What's inside the tutorial
Why cold outbound stopped working
The gap between how buyers now buy and how most teams still sell.
Buyers research in answer engines, in feeds and in private channels long before they talk to sales. We show what that does to reply rates, and why adding more volume to the old motion makes it worse.
The eight-layer Agentic Loop
The whole system on one screen, and which three layers to build first.
Vibe coding, AEO, AIGC, research agents, agentic outbound, paid amplification, Claude Co-Work as the brain, and human relationships to close. What sits where, what feeds what, and the order that changes the return.
Vibe coding, AEO and AIGC
Sites, decks and campaign assets built in hours, then made citable.
How we vibe-code websites, landing pages and marketing assets faster and cheaper than an agency, how answer engines decide which firms get named, and how one long-form video becomes thirty-plus assets through the AIGC pipeline.
Research agents, outbound and Claude Co-Work
Signal in, informed outreach out, with the knowledge kept in the system.
How a Clay table turns triggers into a scored list, how that list feeds outbound that reads as informed rather than cold, and why Claude Co-Work sits underneath as the brain that retains the knowledge instead of it living in people's heads.
What it costs and what it returns
Real monthly numbers against your current spend.
What the full stack costs to run, how that compares to hiring or an agency retainer, and where to find the free pricing guide and ROI model.
Ten minutes end to end, chaptered so you can jump straight to the layer you need.
What you take away
Five things, downloadable from the resources link underneath the video.
The reference architecture
The full eight-layer stack as a document you can hand to your team.
A build sequence
Which three layers first, and why the order changes the return.
The ROI model
A spreadsheet, filled in live with your own figures.
Honest monthly costs
What the full stack actually costs to run, tool by tool.
Your AEO baseline
Whether the answer engines name your firm today, if you'd like us to test it.
You get all five, whether or not we ever work together.
The part that matters most
All of this becomes normal within two years. Personalised outreach stops being an advantage the moment everyone has it.
What doesn't commoditise is the right fifty people in a room, having an experience they still talk about a year later.
The loop's real job is to fill that room. The tutorial shows you how the two halves connect.
Who this is for
Founders, MDs, sales and marketing leads at B2B firms of roughly 20 to 200 people — especially the person who will own the GTM Engineer function. You should be someone who can decide to change how the function works. You do not need to be technical. Nothing in this tutorial requires code.
Who it isn't for
Agencies and consultants after the playbook. We'll be polite about it, but this is built for buyers.
About us
Social Tree Global has run B2B sales and marketing programmes for a decade, for firms including Moody's, NICE Actimize and Cantor Fitzgerald. We rebuilt our own function on this stack before we sold it to anyone.
We also run this as a managed service for a small number of clients. If that's useful to you, we'll talk afterwards. The tutorial itself holds nothing back.
Before you press play
The tools are the easy part.
Knowing what to connect, in what order, and what to ignore is the difference between a stack that costs you money and a system that builds pipeline.
Watch the tutorial nowSocial Tree Global, 79 to 81 Borough Road, London SE1 1DN
Free on-demand tutorial
10 minutes · watch instantly