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    AI for scale. Humans for trust.

    Human-Led GTM.

    AI made it easier to reach everyone. We help you build relationships with the people who matter.

    Social Tree combines GTM intelligence, human-led content and real-world experiences to help B2B companies get seen, get together and build relationships that turn into pipeline.

    Trusted by leading enterprises

    Fidelity logo
    UBS logo
    HP logo
    Meltwater logo
    Finastra logo
    Fidelity logo
    UBS logo
    HP logo
    Meltwater logo
    Finastra logo
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    The problem

    The inbox is saturated. The room isn't.

    AI has changed go-to-market.

    • Anyone can research an account.
    • Anyone can personalise an email.
    • Anyone can automate thousands of LinkedIn messages.
    • Anyone can generate more content.

    The result?

    More outreach. More noise. Less attention.

    We believe the next advantage in enterprise GTM isn't sending more messages. It's creating genuine human attention and relationships.

    That's what we call Human-Led GTM.

    The model

    Get Seen. Get Together. Build Relationships.

    We use AI where machines are better — and humans where humans are better.

    01 — Get Seen

    Build human attention before you ask for a meeting.

    Your buyers spend time in feeds before they spend time in sales calls.

    We turn founders, executives and subject-matter experts into visible voices in their market through human-led LinkedIn content, video and thought leadership.

    Not another stream of generic AI content. Real people. Real expertise. Real points of view.

    • Executive Content
    • LinkedIn
    • Human-Led Video
    • Thought Leadership
    • Account-Based Content
    02 — Get Together

    Turn digital attention into real-world relationships.

    The highest-value enterprise relationships rarely get built through another automated sequence. They get built when people spend meaningful time together.

    Through our sister company, 3rd Eye, we create immersive experiences and events that give the people you want to meet a reason to show up — and something worth remembering.

    From intimate executive experiences and roundtables to immersive activations at major industry events.

    • Immersive Experiences
    • Executive Events
    • Roundtables
    • Trade Shows & Activations
    • Account-Based Experiences
    03 — Build Relationships

    Turn moments into pipeline.

    An event isn't successful because 500 people scanned a badge. Content isn't successful because it generated 100,000 impressions.

    The objective is to create relationships with the accounts that matter.

    We connect content, engagement, events and sales activity into a GTM system that identifies who is showing intent, what they care about and what should happen next.

    • Account Intelligence
    • Buying Signals
    • Relationship Mapping
    • CRM Integration
    • Sales Follow-Up
    • Pipeline Attribution

    The technology

    AI underneath. Humans out front.

    We're not anti-AI. Quite the opposite.

    We use AI throughout the GTM engine to do what technology does exceptionally well:

    • Research thousands of accounts.
    • Map buying committees.
    • Identify signals.
    • Analyse engagement.
    • Enrich data.
    • Orchestrate workflows.
    • Surface opportunities.
    • Support sales teams.

    But we don't use AI to pretend to be human.

    AI creates leverage. Humans create trust.

    The Social Tree × 3rd Eye difference

    From the news feed to the room.

    Most GTM agencies stop when they book the meeting.

    Most content agencies stop at engagement.

    Most event agencies start when somebody arrives at the venue.

    We connect the whole journey.

    01

    Before

    • Identify the accounts that matter.
    • Map the people inside them.
    • Build executive visibility.
    • Create content they actually want to consume.
    • Warm relationships before outreach begins.
    • Invite the right people into the room.
    02

    During

    • Create experiences worth attending.
    • Bring prospects, customers and executives together.
    • Create memorable human interactions.
    • Capture meaningful engagement — not just badge scans.
    03

    After

    • Turn engagement into intelligence.
    • Coordinate personalised follow-up.
    • Map new relationships.
    • Connect activity to the CRM.
    • Turn conversations into opportunities.

    Digital attention Physical experience Human relationship Pipeline

    Events

    Stop hoping the right people walk past your stand.

    Enterprise companies spend enormous amounts of money sponsoring conferences, building stands and sending teams to industry events.

    But too often, the strategy is still: show up and hope the right people come over.

    We approach events as a GTM campaign.

    Before the doors open, we identify the accounts you want to meet, map the buying committee, build awareness and create a reason for them to attend.

    3rd Eye then creates an immersive experience worth showing up for.

    And afterwards, Social Tree turns those interactions into structured sales follow-up and measurable pipeline.

    Don't just build a stand. Build the audience for it.

    Immersive Social Tree Global and 3rd Eye executive event experience for enterprise buyers

    Proof

    Built for enterprise GTM.

    We've worked with teams at some of the world's most recognised organisations to create attention, conversations and pipeline.

    £11M+
    Qualified pipeline sourced
    180+
    Senior meetings
    Enterprise
    Relationships across financial services, technology and professional services
    FIS enterprise GTM programme

    FIS

    Breaking into Tier 1 banks.

    A targeted enterprise GTM programme designed to create conversations inside some of the world's largest financial institutions.

    • £4.2MQualified pipeline
    • 37Tier 1 meetings

    Including conversations across organisations such as JP Morgan, Goldman Sachs, Citi and UBS.

    Meltwater enterprise GTM programme

    Meltwater

    Turning named accounts into conversations.

    We mapped buying committees across 400 priority enterprise accounts and built a targeted engagement system around the people that mattered.

    • 400Named accounts
    • 31Enterprise conversations
    • £2.8MInfluenced pipeline
    UBS enterprise GTM programme

    UBS

    Turning executive visibility into opportunity.

    Human-led content and executive positioning designed to create attention among institutional audiences.

    • 64Inbound enquiries
    • 11C-suite introductions
    3rd Eye immersive experience studio logo

    When digital becomes physical.

    3rd Eye is our immersive experience studio.

    Together, Social Tree and 3rd Eye connect the digital and physical sides of modern GTM.

    Social Tree identifies who needs to be in the room.

    3rd Eye creates the reason they want to be there.

    From immersive simulations and interactive installations to executive experiences and major event activations, we create physical experiences designed around human connection.

    Social Tree × 3rd Eye

    GTM intelligence meets immersive experience.

    Explore 3rd Eye

    Our belief

    Enterprise GTM is becoming more human, not less.

    AI will continue to make prospecting faster.

    Personalisation will become infinite.

    Content will become infinite.

    Outreach will become infinite.

    Human attention won't.

    The companies that win won't necessarily be the ones sending the most messages.

    They'll be the companies buyers recognise.

    The executives buyers want to hear from.

    The brands creating experiences people want to attend.

    And the sales teams building genuine relationships with the people behind the accounts.

    That's the future we're building for.

    Human-Led GTM.

    Frequently Asked Questions

    Everything you need to know about the Agentic Loop and how we install it

    Your next enterprise customer probably doesn't need another email.

    Give them a reason to know you.

    We'll help you identify the accounts that matter, get their attention and turn digital engagement into real-world relationships and pipeline.

    Social Tree Global × 3rd Eye — AI for scale. Humans for trust.